Apple had regular (at least twice a year) keynote presentations live on stage presented by CEO Steve Jobs from 1997 until 2011 as Steve sadly passed away later that year. After Steve passed, keynotes were hosted by CEO Tim Cook with demonstrations by other Apple senior personnel such as Phil Schiller, Craig Federighi and Eddy Cue. Since COVID-19 in 2020, all keynotes have been pre-recorded.
The most famous part of any Apple keynote – the introduction in 2007 of iPhone. This presentation was of a genius at work.
Product introductions during keynotes:
Steve Jobs Era
1997: Power Macintosh G3 and PowerBook G3
1998: iMac
1999: Power Mac G3 and G4, iBook, QuickTime TV and AirPort Wi-Fi connectivity
2000: Mac OS X, Power Mac G4 Cube and PowerBook G4
2001: Launch of Mac OS X 10.0 (Cheetah), Mac OS X 10.1 (Puma), iTunes, iPod and iBook G3
2002: Mac OS X 10.2 (Jaguar) and the discontinuation of Mac OS 9
2003: Mac OS X 10.3 (Panther), Xcode and iTunes Music Store
2004: iPod Mini and Mac OS X 10.4 (Tiger)
2005: Mac Mini, iPod Shuffle, iPod Nano, and the Apple–Intel transition from PowerPC to Intel processors was announced
2006: The first Intel-based Apple computer, the iMac Core Duo and the MacBook Pro
2007: Apple TV, iPhone, iPod Touch, iPhone OS and launch of Mac OS X 10.5 (Leopard)
2008: MacBook Air, iPhone 3G, and second-generation aluminium 13-inch MacBook and 15-inch MacBook Pro
2009: iPhone 3GS and Mac OS X 10.6 (Snow Leopard)
2010: iPad, iPhone 4, MacBook Air
2011: iPad 2, Mac OS X 10.7 (Lion), iOS 5, iCloud and iPhone 4S with Siri
Post Steve Jobs Era
2012: MacBook Pro with Retina Display, iPhone 5, Mac Mini, iMac, iPad Mini, iPad (3rd gen) and (4th generation), iPod nano, iPod Touch, OS X 10.8 (Mountain Lion)
2013: Redesigned iOS 7, OS X 10.9 (Mavericks); the first free major software update for Mac, Mac Pro, iPad Air, Retina iPad Mini, iPhone 5s with Touch ID and iPhone 5c
2014: Swift for OS X and iOS, OS X 10.10 (Yosemite), iPhone 6, Apple Watch, iPad Air 2 and iMac with Retina Display
2015: Apple Music, MacBook, iPad Pro and iPhone 6s, OS X 10.11 (El Capitan)
2016: OS X renamed to macOS, MacBook Pros, iPhone SE, AirPods and iPhone 7, macOS 10.12 (Sierra)
2017: iPad Pro, iPhone X with Face ID, iPhone 8 and Apple Watch Series 3 with Cellular, macOS 10.13 (High Sierra)
2018: iPad with Pencil support, updated iWork software
2018: WWDC: iOS 12, macOS 10.14 (Mojave), tvOS 12, watchOS 5
2018: Apple Watch Series 4, iPhone Xs, iPhone Xs Max, iPhone Xr
2018: MacBook Air, Mac mini, iPad Pro
2019: Apple News+, Apple Card, Apple Arcade, Apple TV+
2019: WWDC: tvOS 13, watchOS 6, iOS 13, iPadOS 13, Mac Pro, Pro Display XDR, macOS 10.15 (Catalina), Swift UI
2019: Apple Arcade, Apple TV+, iPad 7th generation, Apple Watch Series 5, iPhone 11, iPhone 11 Pro, iPhone Pro Max
2020: WWDC: tvOS 14, watchOS 7, iOS 14, iPadOS 14, macOS 11 (Big Sur), Apple Silicon transition
2020: Apple Watch Series 6, Apple Watch SE, iPad 8th gen, iPad Air 4
2020: iPhone 12 Pro, iPhone 12, MagSafe, HomePod mini
2020: MacBook Air (M1), MacBook Pro (M1), Mac mini (M1)
2021: iMac (M1), iPad Pro (M1), iPhone 12 (Purple), AirTag, Apple TV 4K
2021: WWDC: tvOS 15, watchOS 8, iOS 15, iPadOS 15, macOS 12 (Monterey)
2021: iPad mini, iPhone 13, iPhone 13 Mini, iPhone 13 Pro, iPhone 13 Pro Max, Apple Watch Series 7
2021: AirPods 3rd gen, MacBook Pro 14 inch and 16 inch
2022: iPad Air 5 (M1), iPhone SE 3rd gen, Mac Studio 1st gen, Apple Studio Display
2022: WWDC: iOS 16, watchOS 9, MacBook Air (M2), MacBook Pro (M2), macOS 13 (Ventura), iPadOS 16
2022: Apple Watch Series 8, Apple Watch SE, Apple Watch Ultra, Air Pods Pro, iPhone 14, iPhone 14 Plus, iPhone 14 Pro, iPhone 14 Pro Max
2023: WWDC: MacBook Air 15 inch, Mac Studio 2nd gen, Mac Pro, iOS 17, iPadOS 17, macOS 14 (Sonoma), watchOS 10, Apple Vision Pro
2023: Apple Watch Series 9, Apple Watch Ultra 2, iPhone 15, iPhone 15 Plus, iPhone 15 Pro, iPhone 15 Pro Max
2023: Macbook Pro 14 inch / 16 inch (M3), iMac (M3)